What is a cookie?

A cookie is a small text file placed on your device (computer, tablet, smartphone, etc.) when you visit a website. It helps recognize your device, remember your preferences, and better understand how you interact with our site.

What types of cookies do we use?

Our site uses various types of cookies in accordance with the GDPR and Belgian law on electronic communications. You can manage your preferences at any time via our cookie management banner.

• Strictly Necessary Cookies: Essential for the proper functioning of the site (e.g., navigation, secure access, language selection). These cookies do not require your consent.

• Analytics Cookies (e.g., Google Analytics 4): Allow us to collect anonymous statistical data on site usage (pages visited, session duration, user journey) to improve content. These cookies are only set with your prior consent.

• Advertising Cookies (e.g., Meta Pixel): Used to display personalized ads and measure the effectiveness of our campaigns. These may involve data transfers outside the European Economic Area, governed by standard contractual clauses. Your consent is required before setting these cookies.

You can modify or withdraw your consent at any time via the "Manage my cookies" link available at the bottom of the page.

Why do we use cookies?

We use cookies to:

• Ensure the smooth and secure operation of the site.

• Remember your browsing preferences.

• Measure site traffic and improve your experience using anonymized data.

• Offer personalized and relevant content.

Cookies are used based on your explicit consent, except for strictly necessary cookies, which are essential to the functioning of the site.

Managing your cookie preferences

On your first visit, a consent banner (managed by Cookiebot) is displayed to allow you to accept or configure cookies. You can change your preferences at any time via this banner or the link at the bottom of the site.

You can also disable or delete cookies via your browser settings. However, note that some features of the site may no longer function properly.

Third-party tools and data processing

We use certain third-party tools to analyze navigation on our site and personalize content or advertisements, such as:

• Google Analytics 4: This tool helps us measure site traffic through anonymized statistical data. Google processes certain information (e.g., truncated IP address, pages visited, time spent on site), based on your prior consent. We have enabled privacy-enhancing settings (e.g., IP anonymization).

• Meta Pixel (Facebook): Used to evaluate the effectiveness of our advertising campaigns on social media and to offer targeted content. Processing is also based on your prior consent and may involve joint responsibility between Meta Platforms and Hoona under Article 26 GDPR.

These tools may involve data transfers outside the European Economic Area (notably to the United States). Where applicable, such transfers are governed by:
– adherence to the Data Privacy Framework (if applicable), or
– use of standard contractual clauses adopted by the European Commission.

For more information, you can consult our [Privacy Policy] and the respective privacy policies of:
– Google
– Meta

Data retention and security

Retention periods vary by cookie type but never exceed the durations necessary for their intended purposes (maximum 14 months for analytics cookies).

Changes to this policy

We may update this cookie policy to reflect technical, legal, or functional changes. The most recent version is always available on our website.

Contact

For any questions about the use of cookies or your personal data:
📩 hello@hoona.life
📞 +32 (0)496 20 38 46